Consider the folks who stand out in a gathering and appear to have the most friends. They have charismatic personality that is memorable, empathetic, and emotionally engaging. As more people come into contact with them, their popularity grows.
The same can be said of a brand. You want people to remember your product or service because it solves a problem for them or makes them happy.
Here are some of our favorite small business branding ideas:
Be memorable, not modern
Make a lasting impression rather than becoming trendy. Most people are creatures of habit, and they prefer to use items that they are accustomed to. Are you still not convinced? Consider Gap's rebranding attempt (and spectacular failure) in 2010. The company altered its tried-and-true 20-year-old emblem to something they believed would appeal to new clients. Existing consumers, however, were dissatisfied. They demanded the return of their renowned logo!
After analyzing opinions on social media platforms, Gap decided to drop the new logo to keep customers pleased. However, there is a valuable lesson to be learned here: be memorable, not trendy. Why mess with a good thing if customers understand the present company's identity and are satisfied with the product?
Create an experience but don’t forget about everyday interactions
Remember that your brand is the sum total of every interaction they have had with your company. This means paying attention to all the details and things that may seem little but make a difference to your customers—response time, ability to find and get answers quickly, convenient checkout, easy e-commerce system, as well as a simple payment system.
Get customers and influencers to work on your brand’s behalf
A powerful brand is talked about. Recruiting fans to assist with brand enhancement activities can result in more rapid and significant effects. Encourage your consumers to write online reviews and you'll go a long way.
Your influencers can promote your brand by tweeting, shouting, snapping, and talking about it. Having a large following gives you credibility and piques curiosity among your target audience, which is primarily made up of people who listen to their peers.
Deliver content that your audience can use
Consumers and businesses go online to find information that will help them make decisions about items or services that can solve specific challenges.
This process occurs well before any brand is chosen, giving you the time to supply them with that knowledge and establish brand familiarity. They will begin to identify expertise with your brand once the information can be implemented in their lives and gives the value they expected.
Update and monitor your social presence
You need to take your brand identity to the people, and those people are on social media channels. If you're solely on Twitter, this might be a good moment to expand your social media footprint. Go to Instagram, Facebook, and Snapchat, where the majority of your audience is.
Make sure your brand's look, feel, and messages are consistent when you build social profiles on these platforms. If you don't, you'll be confusing your consumers and diluting your brand identity.
Take a stand and define your values
A powerful brand represents something. When buyers see a brand that focuses on particular values that represent what they are for or against, it's refreshing.
Standing out for social justice, the environment, or business practice is one example of this. Whatever you choose, make it clear that your values are an integral element of your brand.
Your competition in today's digital economy isn't just the store down the street. There are tens, hundreds, or even thousands of businesses exactly like yours competing for attention on the internet.
A solid brand identity is more vital than ever for small businesses to stand out. Because small businesses don't have the resources to run major marketing efforts to compete with larger companies, it's even more important to know who you are, what you provide, and who you're selling to thrive.
Small business branding isn't an option; it's a requirement. It is critical to devote effort to ensuring clarity and the creation of a professional corporate brand. A brand is the most important business driver for all communications, and it affects all parts of your company.
We have the expertise to provide you with the branding services and branding strategies you need. We can be the branding consultant you need and all you need to do is to contact us. Until then, see ya!!!